Stoli Crushed Product Launch

To launch Stoli's newest innovation, Stoli Crushed, Amplified designed a media / influencer event from the ground up to quick off summer in style. Inspired by summer in the city, the event showcased the new product in organic ways throughout the space with fresh fruit decor and queues to the #crushedit mentality. Designed to amplify the venue's pool landscape, custom elements included a beach stage backdrop, fruit stand bar, and abstract step n' repeat.