Sally Beauty NY & LA
April 2019
Collaborators
Experiential Activation
20,000+ Attendees
Overview
From Conversate Collective
The 2019 Sally Beauty Beautycon activation for New York and Los Angeles was designed with two objectives:
1) To showcase the retailer's new Augmented Reality hair color technology
2) Give customers and beauty influencers access to products and expert education
Close to 10k people in total engaged with the activation across the two cities
Event Team
Agencies & Vendors
- AV Rental & Production
Animatic Media
New York, NY
