Mixed Reality Fashion Show

META developed the concept and curated a best-in-class team to build a first-of-its-kind Mixed Reality (MR) fashion show for xAd (now Ground Truth). PROBLEM: xAd needed a breathtaking final show moment way to show off their hyper-local technology, while looking to the future possibilities of this technology at their first ever conference. SOLUTION: META developed the MR Fashion Show concept as a means to highlight the technology by bringing to life a real-time augmented visualization of fashion partners, including local retailers, the designers, and where to buy these new threads all within attendees personal devices (iOS and Android) as well as 50 iPads. We then curated renowned NYC creative technologists Superbright to bring this concept to life, leading to a 3-minute show moment that Forbes called “one of a kind”.