MAC Booth at ULTA GMC

Working with MAC, JJLA built and designed a booth that’s broke the mold of a stereotypical brand activation in the beauty and cosmetics industry. Taking inspiration from construction sites in the city and suburbs alike, our fabrication team built a colorful and vibrant trade show booth that accentuates bright blue, yellow, grey and gradient colors of pink and red. Making it a construction zone that shatters the label that construction is not only for men but that it can’t be fun, pretty, colorful, welcoming, and related to beauty. With the help of the MAC team this booth became the life of the conference giving conference attendees a reason to fall in love with MAC and reminding everyone that MAC stands-out in their industry for their forward thinking and changing social norms.