McDonald's FIFA Watch Party
June 2018
Collaborators
Experiential Activation
Los Angeles, CA
5,000 - 20,000 Attendees
Overview
From WOW Entertainment Inc.
To celebrate the Korea Men's Soccer National Team, McDonald's hosted a watch party pre game and during the match with the fan engagement item, Kick Point. Ronald McDonald himself showed up and played goalie. Branded was created for the virtual soccer targets in the goal.
Venue
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Radio Korea
Los Angeles, CA
