Old Navy In Store Promotion

In collaboration with Industria Creative, WOW Entertainment branded & fully wrapped (2) claw machines for an in store promotion at (2) Old Navy Stores in New York City. The branding on these arcade games were extensive including all panels as well as the glass areas of the claw machines. Patrons of the store had to obtain a token from Old Navy staff in order to play each machine in an effort to win an Old Navy prize.