Jean Paul Gaultier In Store Activation

To coordinate a launch of a Jean Paul Gaultier product, (2) fully branded claw machines were placed in different Macy's department stores on the east coast. (1) claw machine was placed in the Macy's Braintree near Boston and the other machine was placed at the Macy's Queen Plaza. The full wrap consisted of all of the exterior panels of the claw machine including the back panel as well as the interior panel where the prizes are located. This (1) week long brand activation further required that the claw machines were set to only be played by a token. Guests of each individual store, were directed to speak to a customer service associate to obtain their token in order to play the claw machine.