Launching Coke Energy with Amazon Alexa
January 2020
Collaborators
Tradeshow / Expo Activation
Las Vegas, NV
5,000 - 20,000 Attendees
Overview
From AGENC Experiential + Digital
Reimagining a concept first revealed at the Amazon Holiday Press Preview in New York, our team partnered with Alexa Shopping and Coca-Cola for a surprise and delight moment at CES.
We worked alongside the Alexa and Coke teams to redesign the experience in a way to highlight not only the personality of Alexa, but showing how simple it was to pre-order a sampling of Coca-Cola Energy, Coke’s new energy drink, through your Alexa-Enabled Device.
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