PUMA DEFY Launch - Product Launch in Los Angeles, CA | The Vendry

PUMA DEFY Launch

May 2018
Collaborators
Product Launch
Los Angeles, CA
50 - 100 Attendees
 
Overview
From AGENC Experiential + Digital
We created a 360 campaign centered around a live experience that we called DEFY City. Influencer seeding and AR-trigger wild postings created awareness and excitement before the Live Experience. We transformed Paramount’s Back lot into DEFY City where we took over three blocks with custom campaign art, shoppable retail, a dance crew and AR triggers throughout that revealed additional campaign cont
Event Team
Agencies & Vendors
People