Fender Songs Media Launch

To launch their latest app, Fender Songs, we took over a loft in NYC and built out the ultimate player’s space to highlight the player’s journey through the app and its features. Throughout the event, we hosted 1:1 meetings with Fender executives and product teams, executive keynote presentations, and exclusive, stripped-down live performances by Miya Folick and Cautious Clay. This single-day event attracted massive media outlets and influencers alike. BONUS: We also got to tease the new American Ultra guitars by creating a “speakeasy” moment within the loft to showcase the new line.