CES - Ford

We were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products. Consumers and the press got a chance to take a VR driving experience in the 2019 Ford Edge and Explorer vehicles, that took them on a journey from their home, a drive on a busy highway and then into the city. This five-minute interactive experience put them in a variety of scenarios where they faced numerous obstacles and hazards to demonstrate the safety technology. Gamifying the Experience How did we gamify the experience? This was a first of its kind approach as we wanted to enhance the narrative experience by adding interactive and tracking features. First, we integrated the Oculus Go’s Controller as part of a tagging system, giving the participant the ability to pull the trigger when they detected any road hazards or obstacles along the ride.