NFL Super Bowl Fan Experience
January 2018
Collaborators
Sporting Event
Minneapolis, MN
20,000+ Attendees
Overview
From Groove Jones
Sleep Number Celebrates Super Bowl with Biggest VR Football Game Ever Created
Fans of all ages got the chance to step out onto the 50-yard line and compete in the biggest VR Football game ever seen. This was all part of the 10 day Super Bowl Live event leading up to the big game in Minneapolis, MN. The experience is part of Sleep Number’s fan engagement at the game.
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