Michelin CrossClimate2 Virtual Launch - Product Launch in Chicago, IL | The Vendry

Michelin CrossClimate2 Virtual Launch

July 2020
Collaborators
Product Launch
Chicago, IL
200 - 500 Attendees
 
Overview
From NEXT/NOW
The CC2 Virtual Launch Experience should introduce the product and convey the key benefits/features of the tire, through a VR environment or through digital Augmented Reality scenarios, by replicating the driving demos typically performed at Michelin’s Laurens Proving Grounds Track and/or through real-life consumer scenarios: 1. Dealers/VIP Virtual Launch Event – How will the CC2 Key Benefits be
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