Be Like Steph - Experiential Activation in Los Angeles, CA | The Vendry

Be Like Steph

February 2018
Experiential Activation
Los Angeles, CA
Official Health Provider for the NBA, Kaiser Permanente, wanted to leverage their relationship with the NBA along with their imaging rights with All-Star Steph Curry. So for the NBA All-Star Weekend Crossover, NEXT/NOW worked with agency partner Octagon to develop a gesture-controlled, larger than life three-point shootout, where fans stepped into the shoes of the famed point guard and competed fo
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