Aveda Infinity Mirror Room

Aveda hosts a yearly internal conference designed to excite, amaze, educate, and boost the brand identity of its employees and partners. For this year’s Aveda Congress, NEXT/NOW was commissioned to create a giant Mirrored Infinity Room using a kaleidoscope of images, branding, education, and messaging to immerse and delight attendees. Two 15' x 10' LED walls displayed original motion graphics and video from the NEXT/ NOW, thrusting visitors into an expansive event activation that garnered organic social shares and left attendees wide-eyed and inspired.