Into the Wild

The International Fund for Animal Welfare hosted the "Into the Wild" fundraiser on November 1 at the Taj Boston. AJ Events secured a deeply discounted contract at the event at the Taj Boston and secured a partnering relationship to include the residences at the Taj as special guests to attend the event. Created the theme, “Into the Wild,” a theme IFAW now uses nationally to promote the Zimbabwe project. Secured local authentic African talent and curated a Vegan South African menu and South African music during the reception. Pitched, secured and managed media coverage pre, during and post-event. Secure live auction items and enhanced packages by adding items that were priceless, unique experiences. Created a social media campaign pre-event and social media experiences during the event. The Results:
• AJ designed an elephant pedestal branded with IFAW’s logo which IFAW uses for all Into the Wild launch event across the country.
• Exceeded Revenue Goal by 100%
• Generated just over $320K from the Live Auction • Social Media Impressions increased Online due to attendees posting the African entertainment and overall experience