Budweiser Beer Garage at SXSWi
March 2017
Collaborators
Experiential Activation
Austin, TX
500 - 1,000 Attendees
Overview
From ATX Event Systems
Dubbed the Budweiser Beer Garage, the experience at Austin’s Ironwood Hall is split into 6 sections. Beer taps abound, the space has multiple projections, a restaurant and bar.
The “immersive 4D reality experience” takes the viewer on a 360° trip to the iconic St. Louis brewery with multi-sensory experiences.
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