Target Boo Avenue

Target wanted to bring joy to families this Halloween by delivering Halloween Boo Bags to guests with a high degree of energy and positivity while simultaneously being cognizant of the need for social distancing and peoples’ comfortability in today’s climate. Through this contactless drive-through trunk or treat experience, guests proceeded down a reserved parking lane, encountered four creepy-cool creations. Both our brand ambassador staff and their vehicles were fully outfitted in Halloween garb and décor, creating a Spooktacular and safe event for consumers. Tasked with staffing 80 store locations and 6 staff per location we ended up staffing over 400 W2 event staff throughout the country during a pandemic! This activation was in partnership with X-FCTR.