Lyft Car Wash

Celebrating its 5th year in the Los Angeles market, Lyft wanted to thank its drivers and give back to the community. To say “thank you,” Lyft offered drivers $1 car washes. By the end of the campaign, Lyft washed over 10,000 cars, donating 100% of the proceeds to the L.A. Regional Food Bank. Wieden + Kennedy NYC tapped Stoelt Productions to produce the event. Taking over the La Cienega Car Wash, W+K completely redesigned the car wash with Lyft’s brand colors, retro vibe, and uniformed staff to ensure the experience was seamless from July- September. Stoelt Productions scope included: + Location Scouting + Venue Contracting & Procurement + Exterior & Interior Painting + Custom Signage + Brand Ambassadors + Day-to-Day Operations + Premiums + Lighting + Audio + Launch Event