MAC Cosmetics Patrick Starr Launch Event

December 2017
PR Event
Los Angeles, CA
500 - 1,000 Attendees
 
Overview
From Stoelt Productions Experiential & Digital
Kicking off the holiday season right, M.A.C Cosmetics partnered with Stoelt Productions to launch the new, M.A.C x Patrick Starrr, holiday collection, and collaboration. Taking over the El Ray theater in Los Angeles, over 50 disco balls filled the room and stage with Paillette adorned walls, step & repeat, holographic logos, a custom 8’ star, massive over-scale, Parsons-style beauty visuals and over 10,000 faux diamonds created a stunning product display in the lobby. The body painted glitter boys rotated on the custom holographic stage, with DJ Kalkutta spinning the tunes leading up to, and after, the amazing stage performance by PatrickStarrr, culminating with eight confetti canons showering friends, family, and fashionistas with chrome glitter strips Our Role: + Floor Plans & Elevations + Engineering + 3D Renderings + Fabrication + Rigging + Signage Fabrication + Graphics + Special Effects + Lighting + A/V
Venue
Venue map
The El Ray
Los Angeles, CA
Event Team
Agencies & Vendors
People