BENEFIT GLAMOURIETY MOVIE PREMIERE

OBJECTIVE Produce the premiere of their original film “Glamouriety” (that tells the story of co-founders Jean and Jane Ford) for their international team and and the media. APPROACH We were initially asked to provide the entertainment (over 70 performers) and Audio/Visual support including event lighting design, movie projector and screen as well as outdoor lighting. With only 6 weeks to go before the event, the Benefit internal team realized they couldn't do this on their own so we took control of the reigns and produced the event for them. OUTCOME The event went off without a hitch. A good time was had by all and our client's parent company LVMH was very pleased. We saved the client time, anxiety and money by taking over the event and doing what we know best- planning and executing. Over 250 guests from all over the world flew in to attend this event which was meant to strengthen the brand identity and get the various markets excited for the year to come.