Super Luxury Launch Event

February 2017
Opening Party
Toronto, Canada
1,000 - 5,000 Attendees
 
Overview
From The 194 Group
Grand Touring Automobile’s Super Luxury Launch event was a celebration unlike any other. With over 1400 in attendance, guests included notable VIPs, athletes, celebrities, influencers, more than 40 automotive and lifestyle journalists, and most importantly, Global senior executives from Lamborghini, Aston Martin, Bentley, Bugatti and RollsRoyce. On-site valet imparted a seamless guest arrival experience and procured the utmost care of the impressive guest fleet, while five fully staffed bars, six gourmet culinary stations, and thousands of passed hors d’oeuvres satiated the VIP audiences. The celebrations continued well into dusk, and as the sun set over downtown Toronto, guests were encouraged to make their way to tented outdoor experiences (atop the breath-taking rooftop) where they luxuriated in shareable experiences from partner brands including Roger Dubuis, Bremont, Steinway & Sons, Truefitt & Hill, Mombacho Cigars, Remy Martin and Whispering Angel. We had the pleasure of crafting a bespoke sound and entertainment program to match the high level of luxury; from grand pianists and violinists in the showroom to soulful DJ talent on the rooftop.
Event Team
Agencies & Vendors
  • Planning & Production
    The 194 Group
    Toronto, Canada
  • Experiential Agency
    7 Communications
    Toronto, Canada
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