Extreme Connect 2020

Extreme Networks partnered with Wilson Dow to imagine and deliver its largest event and first-ever virtual experience; Extreme Connect, for 10,000+ global attendees. This rich content forum included 90 presenters across 5 simultaneous channels of keynotes (delivered in a custom 3D virtual arena), breakouts, and demos with both live and on-demand options. The overall strategy included unexpected ways to engage and interact from attendees competing live in esports, to children’s storytime, to employee-led masterclasses. The approach garnered a 500% increase in attendance YOY and 47,000+ social impressions.