Ford F-150 Lightning Product Launch
May 2021
Collaborators
Product Launch
Detroit, MI
1,000 - 5,000 Attendees
Overview
From Creative Technology
The use of corporate theater has rapidly become a vital source of creative opportunity for companies when they launch a new product, so when Ford decided to create a theatrical debut for their newest innovation, it was no surprise that they chose to partner with Imagination and Creative Technology.
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