cabi Scoop(s)

Cabi the largest women's apparel company to sell through independent stylists, hosts a bi-annual show called The Scoop. Each season more than 3,500 women gather to attend the launch of cabi's fall and spring collections. For ten seasons and counting, cabi's marketing team turns to The Sheppard to develop a creative Scoop experience and a compelling fashion show that aligns with the season's theme. Now with over 18 events created by The Sheppard, we have continued to grow the experience. In recent shows we have added hands-on learning labs, experiential environments to match the latest collections, and lounges for social engagement to further build connections amongst the Stylists and the fashion.