MSG JLO Backstage & VIP Lounge

As soon as JLO arrived backstage at MSG she was greeted with one hundred 3 ft branded purple and pink balloons to match her “It’s My Party Tour” brand. The balloon path led her to a faux subway scene with authentic decor and props that nostalgically brought her back to the "Jenny from The Block Tour". She could not believe the thoughtful greeting and broke out into dance using the area as a backdrop for an insta post with her dancers. Sequence was also tasked with creating a backstage VIP room where MSG top executives could pre-party and network prior to the concert. The room felt like the hottest party around reminiscent of a JLO music video. The decor consisted of white leather furniture, branded pillows, beautiful floral centerpieces, confetti, sequenced picture frames filled with JLO photos, tinsel photo booth with nostalgic props, JLO coffee table books, branded JLO donut wall, candy station and so much more- all reflective of the Tour Brand. MSG did their job in getting the audience out safely and letting them know that the concert would be rescheduled for the following week. Sequence had to pivot immediately to follow MSG’s plan and jump through more hoops to re-create the space exactly as the original. Branded balloons deflate and flowers wilt so everything had to be completed replaced. We had 24 hours to juggle staff, re-order, re-create, re-produce an exact replica- good thing NYC doesn’t sleep!