Beats by Dre x Ambush

To launch the brand collaboration between Beats and Ambush, Robotproof were challenged with bringing to life an intricate retail fixture concept that would feature in high-end fashion stores globally. The fixture concept was designed to complement the brand and shop-in-shop aesthetic - industrial with natural materials such as concrete - and to hero the glow-in-the-dark material used in the earphone construction, using lighting effects. The fixtures were created for 18 stores across 8 countries globally; UK, Paris, Russia, US, Canada, Hong Kong, China, Japan. We also managed global shipping and logistics, working with trusted local partners to install and train store staff, using briefing tools and assets created by us.