Notre Dame x CreditUnion1

The University of Notre Dame and its sponsor, Credit Union 1, harnessed the power of social media to generate buzz at its football team’s latest tailgate. Our Selfie Hashtag Photo Booth, featuring an Instagram-inspired exterior was wrapped in the sponsor’s signature blue branding. After fans posted for the booth in front of a branded step-and-repeat, guests were given the option to post their photos straight to Instagram using the football team’s #GoIrish tagline. Fans were also given photo prints, specially designed to match their Instagram feed, to take home. In addition to the photo-op, fans also had the opportunity to receive free swag from our fully branded Social Media Vending Machine. After tweeting using the team’s custom hashtag, promotional swag was dispensed automatically from the machine. Giveaways included a variety of the university’s apparel options.