iCarly 2 Launch
April 2022
Collaborators
Mobile Tour
500 - 1,000 Attendees
Overview
From Coffee 'n Clothes
Coffee 'n Clothes (CNC) partnered with Paramount+ promote the launch of Season 2 of iCarly with a traveling pop-up.
The activation recreated a fictional restaurant from iCarly (The Groovy Smoothie), where we developed a custom menu, serving Groovy Smoothies, Skybucks Coffee, Donuts on a Stick + branded merch like tote bags, sunglasses & more. Attendees were also able to engage with lead actress, Miranda Cosgrove.
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