STAAR Surgical at ASCRS

To commemorate the long awaited U.S. approval of their EVO Implantable Collamer Lens, ASV designed and built an entirely new 2,400 sq/ft, double-deck display booth for STAAR Surgical, and launched it at the annual ASCRS show. The booth was comprised of 2 towers, with 2 larger meeting spaces below and 3 conference rooms above. To further celebrate the occasion, we simultaneously produced an immersive corporate dinner, for approximately 300 doctors from around the world, at the National Portrait Gallery, a Smithsonian Museum.