Lysol World's Stinkiest Sock

Momentum called on Evolve to engineer, build & produce a pop-up mobile experience for their client, Lysol. We brought Momentum's pop-up laundromat experience to life in our 53' single stage trailer. Evolve's custom engineered mechanical washing machines provided guests the opportunity to reveal the world's stinkiest sock and then conceal it by putting Lysol's superior product in the spotlight. The World's Stinkiest Sock was presented to Red Sox fans at a game in September with Evolve's field production team handling the mobile operations and event site production.