Absolut Watermelon Tour

3RD AVE was asked to create a memorable experience for selected influencers in hopes of promoting Absolut’s new watermelon vodka. Covid 19 had a lot of young people, including influencers, moving back in with their parents. Absolut wanted them to have a break from their new situations, and enjoy a night in a fully customized Airstream. Simultaneously, a social media contest for the most creative follower would result in them winning this trailer following the tour. We transformed a standard Airstream into a giant watermelon, both interior and exterior. The Airstream traveled to 5 locations across 5 states, and led to original content shared to millions of social media followers. .