Crayola 64th Anniversary

An icon of creativity and color celebrated the most memorable birthday of its highly adored box since 1958. We at Activate had the privilege to partner with Crayola to bring this birthday experience to life and to share this journey with 64 lucky winners and the rest of the fans of Crayola. Celebrating the 64th anniversary of the 64-count crayon box, our team thoughtfully curated the limited-edition birthday that any inner child will love. Each kit was filled with brandable moments and exclusive items to cause the endless excitement Crayola expresses and always will in the years to come.