Coinbase Wagmi Club
May 2022
Collaborators
Experiential Activation
Las Vegas, NV
20,000+ Attendees
Overview
From Gen City Labs
Gen City Labs helped Coinbase create the first-ever human profile picture NFT project at Coinbase's WAGMI Club at four music festivals in 2022 (EDC Orlando, EDC Las Vegas, Lollapalooza, and The Governors Ball). Bridging Gen City Labs' expertise in blockchain technology and digital activation, the experience drove mobile download adoption for Coinbase Wallet.
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