Super Bowl for CBS and Paramount+

We put CBS Sports & Paramount + at the heart of the 2023 Superbowl Experience Securing a large footprint in the Superbowl fan fest doesnt garentee you high volumes of fan engagement. CBS & Paramount needed to create a experience fans wanted to interact with yet promote IP within their portfolio. Elevate staff activated a 'Price is Right' game style experience for guest during the Fan Fest in Downtown Phoenix. We created teams of fans. to compete with other guests to win some awesome prices in a large 30 x30 footprint at the heart of the fan fest. We engaged fans with multiple interactive games/elements- Price is Right, Plinko, Cliff Hanger, App Demos, related to CBS and Paramount+ IP. The experience generated over 1M impressions, engaging over 50,000 fans across over the superbowl weekend. Average event scores of 4.8 across all days