The Spectacular Prize Plucker
August 2022
Collaborators
Experiential Activation
Hamburg, NY
20,000+ Attendees
Overview
From WOW Entertainment Inc.
The New York State Lottery started with 1 branded claw machine to engage attendees at their booth at the Erie County Fair. Due to the immediate success, a 2nd branded claw machine was added to handle the lines. This activation was then moved to the New York State Fairgrounds later in August with both machines.
Venue
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Erie County Fair & Exposition
Hamburg, NY
