MALIN+GOETZ SPF Pop-Up Truck

May 2023
Experiential Activation
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Food Truck Promotions
We brought the beach to the streets for (MALIN+GOETZ) ? ? To promote their SPF products, Food Truck Promotions created a bright orange monochromatic pop-up that New Yorkers could not miss. Everything was perfectly neon, from the wrap to the props to the giveaways! Over two days, this mobile pop-up did not skip a beat. We handed out hundreds of SPF samples and coupon codes to pedestrians in Flatiron and Soho. Additionally, guests waiting in line who followed the brand on social and posted a picture at the event were given gelato and their choice of essential beach merch. Just in time for summer!
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