SKIMS Summer Pop-Up Shop

We teamed up with SKIMS to fabricate and install a pop-up for the brand’s Summer Pop-Up Shop in Rockefeller Center. We created a fully functioning, custom-fabricated store, with power, electric, HVAC, internet, A/V, and more. Inspired by the SKIMS Swim collection, the immersive baby blue pop-up featured a diving board water feature that flowed into the iconic Channel Gardens’ fountain basins. Shoppers queued around Rockefeller Center for the opportunity to purchase summer essentials, including swimwear, cotton t-shirts, and undergarments. In addition to shopping the latest styles, customers enjoyed exclusive sweet treats from Morgenstern’s Ice Cream. The two-week-long experience, which had over 100k visitors, was SKIMS’ first-ever retail activation in New York City. Photo Credit: SKIMS, IDEKO, Rockefeller Center