Benefit Pore Wash

The Benefit Pore Wash transported consumers into a retro-themed car wash made to service their faces, rather than their vehicles. Immersed in a bubble-filled, colorful world tailored to treat each skincare concern one might have, the consumer had the opportunity to attend a one-on-one session with a Benefit Porefessional to focus on specific concerns. The experience ended in a bodega themed shop, where consumers could purchase products and specialty Pore Wash merchandise. Top VIP influencers were invited to kickoff the launch of Benefits new Pore Care line. There were piercings, tattoos, toothgems, larger than life cakes and music all night long - it was a party for the books!