OUAI x DedCool
May 2023
Collaborators
Experiential Activation
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From Pop Up Mob
OUAI came to Pop Up Mob with the ask of creating a one day mobile activation focused on brand/product awareness for their latest collab with DedCool, the Melrose Place Dedtergent. A perfectly pink flower truck, [branded in all things OUAI x Dedcool] made a lasting impression on both Melrose Place & Abbot Kinney. Consumers were generously gifted a bouquet of flowers, product samples, cookies, rolls of quarters and stickers all wrapped up a OUAI tote. The line was consistent, energetic, and eager to learn more about exactly what was going on!
Venue
Melrose Space and Abbot Kinney Boulevard
Los Angeles, CA
Event Team
Agencies & Vendors
People
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