Essence Festival 2023
July 2023
Festival
New Orleans, LA
5,000 - 20,000 Attendees
Overview
From Mark Testa
Mark Stephen Agency partnered with Essence Festival in New Orleans to create ten designs and multi-sensory experience activations. Mark Stephen Agency collaborated directly with many of the multi-cultural divisions of the top beauty, health, and independent bookstore brands, including Loreal, Target, NYX, Carol's Daughter, Dark and Lovely, Garnier, Pfizer, La Roche-Posay, CeraVe, Mielle, Garnier, UnitedHealth Group, MahoganyBooks, and Smartwater, on the development of their activations. The objectives were to build awareness and social engagement while maintaining a cohesive design aesthetic in the festival environment.
