Under Armour: Curry 9 x Sesame Street

Invisible North partnered with UA Basketball to bring the iconic neighborhood of Sesame Street and Curry 9 product line to life, alongside the refurbished court of Rucker Park in Harlem, NY. By crafting a thoughtful experiential strategy that celebrated the Harlem community through authentic local partnerships with hometown favorites, UA was able to spark a conversation, drive awareness and build hype around the new collaboration.