Marvel SNAP Experience at NY Comic-Con

Modeled after the Cube within the game, as people stepped inside they were transported into a mind-bending, game fueled, cosmic content capture ride. We utilized digital screens hidden behind two-way mirrors, showcasing over 50 pieces of custom animated content and 200+ Marvel SNAP cards. A 360° soundscape featured SFX and authentic character voiceovers. Mirrors across every surface made it feel like you were drifting in infinite cosmic space; on a fast moving never-ending elevator ride as cards whooshed by; and at the center of a live "in-game" card battle. It was all designed to ensure attendees, and TikTok and gamer influencers, could capture content from every angle, creating endless content to share. Results: 200,000+ attendee engagements 130M+ Total Media Impressions 5.4M Downloads in the First Week Winner of 20+ Industry Awards to date