The Hill in NY

AELTC, the official organizer of the prestigious Wimbledon tournament, turned to TXG to plan, develop and execute a weekend-long tennis experience that transported the magic of Wimbledon across the pond. Taking place at Brooklyn Bridge Park’s Pier 6, The Hill in New York featured everything from live matches on the big screen and quintessential British F&B to on-site programming and live performances. A highlight of the weekend included an epic performance from British pop legend, Melanie C (aka Sporty Spice). Additional event elements included a trellis entry moment, replica build out of the iconic Henman Hill, photo ops, VIP area, merch shop and partnership activations from Barclays, American Express, Stella Artois, Sipsmith Gin, Babolat, ESPN and IBM.