eufy Brand Launch

eufy's NYC Brand Product Launch was 1/5 events happening globally at the same time. This two-fold event included a daytime experience with by-appointment media product briefings and an evening reception. The daytime experience included a "eufy Smart House" where NYC-area media guests receive demos of the Dual Camera devices, S330 4G Camera, X9 Pro, and X8 RoboVacs, and any other recently launched eufy brand devices available in the U.S. market. Media receive golden sample review units at the end of their briefing. The evening event included NYC-area media, as well as US retail channel customers, community members & influencers. The team unveiled the newly merged "mega" eufy brand of smart home security devices and appliances and engaged in conversations with guest speaker Security expert Ralph Echemendia where he discussed the "future of security & privacy".