Revving Up Innovation: BMC’s Connect23 M

At Interactive Entertainment Group, we pride ourselves on our ability to push the boundaries of what’s possible at corporate events. Our experiences are designed not just to entertain, but to magnify a brand’s message and give it a pulse you can feel. That’s exactly what happened at BMC Software‘s Connect Conference, a global conference tour that spans seven cities worldwide. BMC Software is a global leader in software solutions that empower organizations to thrive in their ongoing digital transformations. When BMC approached us to enhance their Connect23 conference in NYC, we knew it had to be something that aligns with their overarching theme—staying ahead. So, what could be more fitting than our VR Racing Chairs activation? Picture this. Attendees, after having soaked up knowledge on transforming IT landscapes, were treated to an adrenaline-pumping racing experience. Each VR Racing Chair was set on a fully wrapped base platform that reflected the event’s color scheme and featured BMC’s brand logo. What set this activation apart was the custom leaderboard, adorned with BMC’s logo and the event colors. But the pièce de résistance was the impactful messaging, “In Business and on the Track, You Have to Stay Ahead.” This message was more than a catchy tagline—it echoed BMC’s mission to be trailblazers in the business and technology sectors. Participants didn’t just race for the thrill; they raced embodying the spirit of forward momentum that is so crucial in business today.