innisfree West Coast Tour
October 2023
Collaborators
Mobile Tour
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From Food Truck Promotions
Food Truck Promotions partnered with AMOREPACIFIC's innisfree to take their nature-powered skincare on tour to 6 college towns across California, spanning from San Francisco to San Diego. We aimed to spread brand awareness for #innisfree and drive foot traffic to shop their products in SEPHORA.
The tour featured our branded Airstream Bambi, custom displays, and life-size product props. Visitors were given scratch-off cards to win exclusive prizes while exploring the tour. Additionally, guests enjoyed Cha Sparkling Green Tea and received flowers to take home. Each stop was strategically located near a Sephora, making it convenient for beauty enthusiasts to shop innisfree in-store.
Overall, the tour was successful, with over 3,000 visitors, and generated over 1 million brand impressions.
Event Team
Agencies & Vendors
People
No people are currently credited to this event.
Did you work on this event?
to get added.
