Wendy's College Football Tour

November 2022
Mobile Tour
20,000+ Attendees
 
Overview
From ASV
Having served food out of a giant Wendy’s fry box we toured around for the 2021 College Football season, this year our clients wanted to do something similar but different, tapping ASV to create a giant Wendy’s Biggie Bag. We designed and fabricated a giant 17’ tall replica of Wendy’s iconic paper bags that toured to 5 big College Football games in partnership with Fox Sports and the Big Noon Kickoff. Thousands of hungry College Football fans were fed and Fox Sports captured the Biggie Bag on air throughout their broadcast.
Event Team
Agencies & Vendors
  • Planning & Production
    ASV
    Torrance, CA
  • Experiential Agency
    The Marketing Arm - Dallas
    Seattle, WA
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