REI CO-OP 5K Block Party

As part of the inaugural REI Co-op 5K at Cambridge Crossing, we were so excited to produce a post-race block party with the outdoor brand. The activation included activities for all ages including a custom photo booth, DIY trail mix bar to fuel up, plant a seedling station, coloring for the kids and so much. For runners, REI also offered a shoe fitting station so participants could outfit themselves for races to come! The completely built out space in the middle of the road included a crafted entry arch and loads of hammocks and REI's latest and greatest camping furniture. It was a wonderful family celebration for the community and the perfect way to make their mark in the neighborhood.