Disney's Haunted Mansion

July 2023
Experiential Activation
Toronto, Canada
 
Overview
From Simon Pure Marketing Inc.
Disney's promise to theatre goers was that Haunted Mansion would provide a fun and scary movie going experience in the spirit of the beloved theme park ride of the same name. Our assignment was to bring that promise to life and to wow consumers with an experience only Disney could deliver. We conceptualized, fabricated and executed a small group experience where consumers received a tarot reading from the ghostly apparition of Madame Leotta. The special effects, ambiance and sense of claustrophobia we were able to produce left consumers laughing, screaming and coming back for more!
Event Team
Agencies & Vendors
People